PlayBuilders Identity Redesign


This is a proposed identity I created for the PlayBuilders of Hawaiʻi Theater Company. They were in need of an identity redesign, and so I created a new identity that I felt captured the essence of their mission as Hawaiʻi’s first and only community based theater. I titled my identity “Laulima + Storytelling,” which I felt was fitting because of the company’s strong emphasis on community, collaboration, and empowerment through the sharing of stories. Along with the identity I also created a process book which shows the overall creative process of my work.

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